Social Media Plans and Pricing

Facebook Page Optimization
• Review and optimization of ‘About Us’ information and ‘Company Details’
• Setup of custom Facebook URL
• Optimization of app display settings
• Optimization of other wall settings
• Selection and upload of coordinating stock cover image
INCLUDED IN: STARTER, BASIC, PROFESSIONAL, BUSINESS, ENTERPRISE

Twitter Profile Optimization
• Review and optimization of ‘Bio’ information
• Upload of coordinating stock Twitter background graphic
INCLUDED IN: STARTER, BASIC, PROFESSIONAL, BUSINESS, ENTERPRISE

Daily Updates on Facebook and Twitter•
Updates to establish personality and persona of client’s company•
Unique updates designed to encourage engagement
INCLUDED IN: STARTER, BASIC, PROFESSIONAL, BUSINESS, ENTERPRISE

Daily Content Sharing on Facebook and Twitter
• Promotion of company website and blog posts
• Posting of industry-related 3rd
Party content sharing to establish expertise
INCLUDED IN: STARTER, BASIC, PROFESSIONAL, BUSINESS, ENTERPRISE

Comment Responding on Facebook and Twitter
• Timely responses to all comments directed toward client
• Timely responses to re-tweets and #ff type mentions on Twitter
• Timely responses to personal messaging on Facebook page
INCLUDED IN: STARTER, BASIC, PROFESSIONAL, BUSINESS, ENTERPRISE

24/7 Online Reputation Monitoring
• Monitoring of all social networks continually for brand mentions
• Employment of monitoring software to monitor the rest of the web
• Response to or report findings as appropriate
• Forwarding of all customer service related content and questions as appropriate
INCLUDED IN: STARTER, BASIC, PROFESSIONAL, BUSINESS, ENTERPRISE

Targeted Engagement on Twitter
• Development of targeted interaction lists on Twitter
• Direct engagement with targeted Twitter users
• Building of Twitter relationships through RTs and @ replies
INCLUDED IN: BASIC, PROFESSIONAL, BUSINESS, ENTERPRISE

Targeted Network Building on Twitter
• Following of strategically selected users
• Cross-promotion of social media networks
• Aggressive management of Twitter follow/unfollow ratios
INCLUDED IN: BASIC, PROFESSIONAL, BUSINESS, ENTERPRISE

Cross Promotion of Networks
• Posting of invitations to follow, like, circle, etc. client’s other network profiles
INCLUDED IN: BASIC, PROFESSIONAL, BUSINESS, ENTERPRISE

Add Social Media Icons to Website and Blog
• Selection of social media icons that compliment client’s brand
• Installation of icons on website/blog and link to social media profiles
Note: This service assumes a simple installation without extensive coding or code manipulation.
INCLUDED IN: BASIC, PROFESSIONAL, BUSINESS, ENTERPRISE

Monitor Twitter for Key Buying Phrases
• Employment of monitoring software to mine key buying phrases from Twitter users
INCLUDED IN: PROFESSIONAL, BUSINESS, ENTERPRISE

Respond to Key Buying Phrases with Offers
• Replying to relevant users posting key buying phrases with appropriate client offer
• Ongoing conversation development with responsive users
INCLUDED IN: PROFESSIONAL, BUSINESS, ENTERPRISE

Twitter Visibility Boost
• Uploading of unlimited number of general tweets*
• Uploading of unlimited links to client’s blog and website*
• Uploading of unlimited tweets for discounts and promotions*
*Provided by client in pre-formatted form
INCLUDED IN: PROFESSIONAL, BUSINESS, ENTERPRISE

Facebook Page Visibility Campaigns
• Liking of key Facebook pages
• Development of key influencer lists on Facebook
• Posting of comments on wall posts of key influencers
• Posting of value-add posts on walls of key influencers
INCLUDED IN: PROFESSIONAL, BUSINESS, ENTERPRISE

Detailed Reporting
• Creation of various relevant reports, compiled and sent monthly
INCLUDED IN: PROFESSIONAL, BUSINESS, ENTERPRISE

Expanded Networking with Google Plus
• Creation and optimization of Google Plus Business Page (G+)
• Daily posting to G+ page
• Daily responses to all comments on G+ page
• Posting of strategic G+ posts, designed to maximize SEO
• Identifying and ‘Circling’ of key influencers on G+
• Management of G+ Circles
INCLUDED IN: BUSINESS, ENTERPRISE

LinkedIn Group Networking
• Optimization of LinkedIn personal profile
• Finding and joining of strategic LinkedIn Groups
• Posting of engagement-style content to ensure daily visibility in LinkedIn Groups
• Response to all comments to client’s posts on LinkedIn Groups
INCLUDED IN: BUSINESS, ENTERPRISE

Facebook Ad Campaign Management
• Creation of multiple ads per campaign
• Selection and filtering appropriate demographics
• A/B split testing of up to 3 ads per campaign
• Analysis of ad performance and making adjustments as necessary
• Ongoing tracking and reporting of campaign results
• Facebook ad cblueit (client matching recommended)
INCLUDED IN: BUSINESS, ENTERPRISE

Blog Content Creation
• Submission of high quality, professionally ghost-written blog posts
• Coverage of relevant, compelling, timely topics
• Assurance of 100% original content by US-based professional writers
INCLUDED IN: BUSINESS, ENTERPRISE

Strategic Key Relationship Leveraging
• Establishment and maintenance of relationships with key influencers across all networks
• Establishment and maintenance of relationships with raving fans across all networks
• Direct engagement with key influencers for cross-promotional opportunities
• Direct engagement with raving fans for brand ambassador opportunities
INCLUDED IN: ENTERPRISE

Press Release Creation and Distribution
• Creation of compelling, keyword-optimized press release
• Setup and distribution through PRWeb (Standard plan)
• Communication and management for PRWeb account
• Comprehensive reporting of results and statistics
INCLUDED IN: ENTERPRISE

Online Reputation Management
• Monitoring of all social networks continually for brand mentions
• Employment of monitoring software to monitor web-wide blog, rating, forum, and news sites
• Response to and/or reporting of findings as appropriate
• Forwarding of all customer service related content and questions as appropriate
INCLUDED IN: ENTERPRISE

Comment Marketing
• Identifying and connecting with key blogs and forums with matching target audience
• Daily commenting on multiple blog/forum sites
• Response to all return comments left on blog/forum posts
INCLUDED IN: ENTERPRISE

Email Marketing
• Creation and formatting of monthly email newsletter
• Creation of content for newsletters
• Optimization of newsletter for click-through to website, blog, and social media profiles
• Comprehensive management of email list
INCLUDED IN: ENTERPRISE