Manual Keyword Mining

Before launching a marketing campaign we need to know what keywords to target. A "keyword" is what we refer to as the word or phrased typed into a search engine to return search results. Utilizing software and several man hours of filtering through the Google data, we return a full keyword report. The report not only shows keyword traffic, but also competition analysis and where the website is currently ranking in Google, Yahoo, and Bing for that particular keyword. The keywords chosen determine the direction of the entire marketing campaign, thus the extreme importance we place on keyword research.

Keyword Ranking Report

Keyword Rankings, or where your site is ranked in search engines for keywords, has a major impact on your Web traffic, lead generation and conversions. Research shows more than 75% of all search engine users click on a result on the first page; so the higher you rank in the search engine results pages, the better your chances are of gaining more traffic. Using specialized software, the rankings of the target keywords for the website will be generated and tabulated. The results will be used as a reference point for the initial rankings of the keywords before the marketing campaign is commenced.

Keyword Competition Analysis

We will be analyzing the competition involved in the target keywords to check the feasibility of making them rank on the first page of Google within a certain span of time, and to determine the appropriate workload for each keyword. Of course, the lower the competition, the easier it will be for the keyword to rank.

PR Distribution of Primary Website Pages

PageRank or PR is a value between 0 and 10 (with 10 being the highest) assigned by the Google algorithm, which quantifies link popularity and trust among other factors.

This service involves determining the PageRank (PR) of the site's primary pages and how it is distributed among them using a PR checking tool. Using this data will help us select target pages for optimization that have a high PR and are convertible to sales.

Internal Links - Most Linked to Pages

Having a good site structure that is optimized through proper internal linking is one of the best ways to help search engines distinguish important pages in your website and have them indexed faster and more relevantly. It is also a great way to pass page authority and PageRank to not-so-popular pages of your website. We will be determining the top website pages that are most linked to by other internal pages and checking if they are properly linked internally.

Internal Links - Most Linked from Pages

Aside from having a good site structure that is optimized through proper internal linking, it is very important to have relevant and quality links pointing to your top pages. Know which pages on your site are most linked from indicates the page's popularity which makes it a great place to put more calls to action and send more traffic to other pages you would like to promote.

Internal Links - No follow/Do follow

The links on a website are followed by search engines by default unless the link attribute rel="no follow" is used. Do follow refers to standard webpage links that search engine bots typically follow or crawl when looking for pages to add or keep in their index. No follow, on the other hand, is a non-standard HTML link attribute used to prevent a link from passing trust, reputation or PR to the linked page or website. Internal linking is important for determining which pages are valued within the site. Moreover, having a high internal "follow" link count will help search engines crawl important pages. This step will involve determining the internal links for the No follow/Do follow attribute.

Page Not Found Analysis

The "Page not found" or Error 404 is the error page displayed whenever someone asks for a page that's simply not available on your site. This happens because there may be a link on your site that was programmed incorrectly or the page might have recently been removed from the site. Search engines seek to provide users with the most relevant results and a great user experience. A website with broken links or missing pages is therefore unfavorable to major search engines like Google. In order to fix issues like this, the site will be scanned by a link sniffer to search for expired pages or erroneous references to a non-existing URL or page.

Page Redirect Analysis

Having the correct redirect in place - 301 (permanent) redirect - is vital when renaming URLs or within site migration from an old site to a new one. It is effectively a server-level instruction to Google to remove the old link from the index and replace it with the new link/page content. It will also pass on reputational information based on inbound back links to the new page.

A lot of websites lose out on valuable search engine traffic due to incorrect configurations of their redirects. It is very important that when a search engine comes to crawl your website, it is able to follow any redirects you have set up.

At this point, we will be checking if there are existing redirects on your site and whether or not the redirects you have implemented are Search Engine Friendly 301 redirects.

Exceeding Character Limit Page Title Report

Analyzing the Page Titles of the site that exceed the character limit crawled by search engines:

The Page Title <Title></Title> indicates the title of the page. It shows on the browser's title window and more importantly, it is the main big link that users click on when they are viewing the search engine's results page. As recommended by Google, "Make sure that your <title> elements [sic] are descriptive and accurate." Thus, having unique and keyword optimized page titles will not only help users distinguish one page from the other, but will also significantly help the page rank for the key terms in the title.

The page titles will be analyzed by a specialized tool that indicates which titles exceed the character limit. Titles that are too lengthy are inefficient and any exceeding characters will be ignored by search engines.

Duplicate Page Title Report

Page Titles <Title></Title> are what represent the pages in the search results. Having unique page titles will help users distinguish one from the other. The site will be scanned using a specialized tool that will report all the duplicated page titles. Duplicate pages titles are one of the most commonly found marketing "no no's" on websites, and we will be recommending for all of the duplicate page titles to be uniquely rewritten.

Duplicate Meta Description Report

Analyzing the site for duplicate Meta Descriptions:

The Meta Description, like any other meta tag, is only processed by the search engines. It ideally contains a brief description of the webpage. The meta description tag is typically a sentence or two of content which describes the contents of the page. A good meta description tag should: be relevant and unique to the page; reinforce the page title; and focus on including offers and secondary keywords and phrases to help add context to the page title.

The site will be scanned using a specialized tool that will list all pages with duplicate meta descriptions. This will be very common to sites having a default set of meta tags. Meta descriptions represent the pages in the search results. Having unique descriptions will help users distinguish one page from the other.

Empty Page Title Report

Analyzing the site for any empty Page Titles:
The Page Title <Title></Title> indicates the title of the page. It shows on the browser's title window and more importantly, it is the main big link that users click on when they are viewing the search engine's results page. As recommended by Google, "Make sure that your '' elements [sic] are descriptive and accurate." Thus, having unique and keyword optimized page titles will not only help users distinguish one page from the other, but will also significantly help the page rank for the key terms in the title.

The site will be scanned using a specialized tool that will return all the pages with empty page titles. Since page titles are highly regarded by search engines, it is a must to have a title for each page.

Empty Meta Description Report

Analyzing the site for pages having no Meta Descriptions:
The Meta Description, like any other meta tag, is only processed by the search engines. It ideally contains a brief description of the webpage. The meta description tag is typically a sentence or two of content which describes the content of the page. A good meta description tag should: be relevant and unique to the page; reinforce the page title; and focus on including offers and secondary keywords and phrases to help add context to the page title.

The site will be scanned using a specialized tool that will return all the pages with empty meta descriptions. Since meta descriptions are highly regarded by search engines, it is a must to have a customized description for each page.

Indexing Pages in Major Search Engines

Indexed Pages are the pages on a website that have been indexed or found by search engines like Google. It is very important that the majority if not all of your website's pages are indexed in the search engines. Otherwise, users will not be able to find or access them.

Using a special search query format, we will be checking Google and Bing for the indexing status of the target site. The results will help determine if the site is being crawled by the major search engines, how many pages are being crawled, and which version of URLs (WWW or non-WWW) are to be followed for optimization.

Google Webmaster Error Checking

This involves checking the website for crawl errors, malware and other problems using the diagnostic tool found in Google Webmaster.

Google Webmaster Error Report

If we find a crawl error on the site, we will be forwarding it to you along with any solutions we have for fixing it.

The reported URLs typically need to be redirected to either the homepage or their new counterpart URLs. Alternatively, they can be blocked using the robots.txt file and reported to Google for removal. The first redirect option is preferred and has more benefits in terms of SEO.

Browser Compatibility Check (5 Major Browsers - Latest Versions)

A Web Browser is software that is installed on the user's computer for viewing the contents of websites. Among the list of popular web browsers are Firefox, Google Chrome, Microsoft Internet Explorer, Safari and Opera.

Google's goal is to provide users with the most relevant results and a great user experience. Thus, it is important that your website's pages are displaying correctly on different browsers.

We will be checking if all target URLs are cross-browser-compatible and are functional across all the latest versions of the 5 major browsers listed above.

Domain Age Check

Domain Age is how long it has been since your domain was initially registered.

The younger your domain is, the more difficult it is to achieve high rankings in search engines. Because older websites have proved their longevity, they are considered more authoritative sources. Search engines therefore treat them with more respect by providing them with more prominent rankings.

We will gather and analyze relevant information regarding the age of the site's domain for us to be able to gauge where our starting point is.

Hosting Location Check

Google's goal is to return the most relevant and useful sites in response to a user query. Consequently, the results they show to a user in Ireland, for example, may vary from the results returned to a user in France. Thus, when going after a geo-specific keyword set or market, your site's hosting location plays a big role. We perform this analysis to determine where the site is being physically hosted to better gauge our assessment of how the search bots depict the website overall in relation to the targeted geo-specific keywords.

Keyword Grouping

This is where we group the target keywords that have been agreed upon into sets of 1-3 keywords which will then be designated to target pages during the URL Mapping stage. Keywords of a given campaign are grouped based on, but not limited to, similar keywords, related terms, and geo-target.

URL Mapping

If an SEO campaign has 30 keywords, they will not all go on the same page. We usually target 3 keywords on each page, with unique exceptions to the homepage. The process of determining which page should contain certain keywords is URL mapping.

Factors such as theme relevance and page rankings will come into play when URL mapping is performed. Among the target pages that are prioritized are those that are convertible and/or will catch a user's attention, engaging them and encouraging them to interact and browse through the site. The homepage, which is the most highly evaluated page among all the others, is always targeted. If a page with a matching theme does not exist for certain keywords, then a new page with fresh content will have to be created.

Target URLs

The Target URLs are determined during keyword URL mapping. These URLs are simply the pages we are primarily targeting with our On Page and Off Page optimizations. More specifically, these are the pages that will be ranking in the search engines.

Homepage Redirect Analysis

Similar to the Domain Redirect Analysis, we will be checking if the homepage has different URL versions and determining which version should be used for your site in the search results.

Example:
Example.com, Example.com/home, Example.com/welcome, Example.com/index

Homepage Redirecting

If we find a duplicate URL of the homepage and have determined which version to go for, provided that we have the necessary access, we will be implementing the 301 homepage redirect to our recommended version.

Domain Redirect Analysis

Some websites use both the WWW and the non-WWW version of its URLs. If this is the case, and the site does not redirect to WWW if non-WWW is used and vice versa, then the site needs to be redirected to its appropriate URL. Here, we will be determining which version should be used for your site in the search results so that the rankings and traffic will not be distributed and search engines will not interpret them as duplicates or different pages (http://www.google.com/support/webmasters/bin/answer.py?answer=44231).

Domain Redirecting

If necessary and given the appropriate access, we will be implementing the 301 domain redirect to our recommended version - either WWW or non-WWW.

Footer Navigation Creation Analysis

If a campaign has highly competitive keywords, then optimized footers will have to be created for them. Otherwise, this is not necessary.

Footer Navigation Optimization

Footers are globally used in a website. Given this, placing keyword-optimized anchor texts on them are a good way to increase the competitive keywords' prominence.

Website Logo Alt Text Composition Analysis

Used with the img src http tag, Alt Text provides search engines an important way of understanding what the image is about.

We will be checking whether or not the site's existing website logo's alt text is utilized and properly optimized. We only do this on the banner/logo since this is generally an image that can be seen on ALL pages within the site -- This makes the area very visible to search engines.

We can add optimized alt texts to the rest of the images within the pages of your choosing for an additional charge per alt text.

Website Logo Alt Text Optimization

If the site's existing website logo's alt text is not utilized and properly optimized, we will be creating/recommending an alternate text (alt text) for the website's logo.

Given that the image/logo is located at the topmost part of the source code, there is a very high chance that this will be picked up by search engines. Placing optimized text within the alt text attribute will help the pages rank. To compose the necessary alt text, the keywords that represent the site as a whole and the primary targeted keywords are taken into consideration along with the company/website's name and the geographic targets.

User Sitemap Analysis

A User Sitemap is an on-site Web page that links to all the other pages on your website. This type of sitemap is generally for Web site visitors but is also useful for spiders/search engines. It helps any spider crawling your site to easily and quickly find and index all of your site's important Web pages.

We will be checking to see if there is an existing User Sitemap and whether or not our target pages are included there. If we find that the Web site has no sitemap, then we will be creating/recommending one (depending on whether or not we have access to do so).

User Sitemap Implementation

If we determine that the site does not have a User Sitemap, a new page will be created for this. The user sitemap containing all the relevant pages of the website will also be added to the menu or footer (whichever is applicable) for users to access.

Text-Based Web Browser (Lynx) Compatibility Checking

We utilize Lynx Browser (a text-only web browser enabling you to see how search engines will see your website) to access your site and check for potential On Page problems such as hidden links and invisible texts (keywords that are placed in the HTML source in such a way that these words are not visible to the users looking at the rendered web page). This step is recommended by Google and is stated in the Google Webmaster Guidelines as well (http://www.google.com/support/webmasters/bin/answer.py?answer=35769#2):

We will be using a text browser such as Lynx to examine your site because most search engine spiders see your site the same way Lynx does. If advanced features such as JavaScript, cookies, session IDs, frames, DHTML, or Flash keep you from seeing your entire site in a text browser, then search engine spiders may have trouble crawling your site.

Text-Based Web Browser (Lynx) Compatibility Fixing

The removal of hidden links and semi-invisible texts in a site is important because their mere presence is considered a Black Hat SEO practice and can cause the website to lose points in terms of page ranking. This is in fact part of the Google Webmaster Guidelines: http://www.google.com/support/webmasters/bin/answer.py?answer=66353

The text-based web browser we are utilizing looks at a site from a search engine's point of view. Any issues it detects is a suggestion for improvisation in the eyes of search engines. Eliminating hidden links within a site could help improve its rankings because you are letting search engines know that the website does not intend to deceive its users.

Robots.TXT & Meta Tags Checking & Fixing

Part of our On Page optimization procedure is to check the website for issues concerning its robots.txt file and/or our target pages' robot meta tags.

The robots.txt file provides instructions about the site to web robots such as search engine crawlers (http://www.robotstxt.org/robotstxt.html). The special HTML <META NAME="ROBOTS" CONTENT=""> tag can also be used to tell robots not to index the content of a page, and/or not scan it for links to follow (http://www.robotstxt.org/meta.html).

Page Title Optimization

The Page Title indicates the title of the page. It shows on the browser's title window and more importantly, it is the main big link that users click on when they are viewing the search engine's results page. Search engines read title tags and relate them to the page's content. The title tag will be optimized in a way that it contains the target keywords and is eye catching at the same time.

Meta Description Optimization

The Meta Description, like any other meta tag, is only processed by the search engines. It ideally contains a brief description of the webpage. The meta description tag is typically a sentence or two of content which describes the contents of the page. A good meta description tag should: be relevant and unique to the page; reinforce the page title; and focus on including offers and secondary keywords and phrases to help add context to the page title. Optimizing this meta tag will help rankings a lot because relevant meta description tags may appear in search results as part of the page description below the page title. This Meta Description tag will be optimized in a way that is both very enticing for users and keyword relevant for search engines.

Uploading of Optimized Meta Tags

Once the Page Title & Meta Descriptions have been created, if we have the necessary access, we will upload the optimized Meta Tags to their corresponding target pages.

Duplicate Website Content Checking

Having duplicate content is similar to deceptive practices, which can possibly affect the website's rankings since search engines will have a hard time indexing a duplicate page or content. If a webpage has a generic or templated content and matches a considerable amount of sentences or text with non-affiliated sites, then the page will be deemed to have duplicate content. Consequently, part of our On Page SEO is to search for duplicate contents of the target pages using Copyscape Premium - the most advanced plagiarism search on the web.

Content Analysis and Optimization Guidelines

In the world of SEO, Content is King! Consequently, the target pages' content will be analyzed and, if necessary, we will be recommending additional content or changes to the existing content to make sure that they are properly optimized. The desired word count on a target URL/page for competitive keywords is no less than 400 words. For less competitive or non-competitive keywords/niches, a minimum of 350 words will do. Once the content requirements have been determined per page, we will be creating additional content writing guidelines detailing out how much additional content is needed, what keywords need to be used and how many times per keyword. NOTE: Should you need content to be written by us, we have professional writers available that will write for an additional cost.

Duplicate and/or Empty H1 Analysis, Creation & Optimization

H1 Analysis

Search engines pay special attention to text that is marked with a heading tag (H1), as such, H1 text is distinguished from the rest of the page content as being more important and is used to help the search engines identify what a page is about. Your desired keywords appear in heading tags if you want them to be noticed by the search engines.

H1 Optimization*

Placing keywords on H1 texts will help increase the relevance of that keyword to the page. Google places high importance on the first major heading <'h1>on a page – the logic being that Google expects it to contain prime keywords.

You should only use a single H1 element on each page, and may want to use multiple other heading elements to structure a document. An H1 element source would look like:

Your Topic

Keyword Optimization of Existing Website Content

Incorporating target keywords to a target page's existing text content:

If a target page has unique content that is at least 300 words in length, the said content will be optimized by inserting the target keywords. We make sure that each keyword insert sounds natural to Web site visitors and is grammatically tolerable (even if the keyword is inherently grammatically incorrect).

Unless specified and paid for, this process does not involve fixing any grammar and spelling issues found in the original content - only the integration of the target keywords. [32]

Content Uploading

Uploading/Updating the target page with optimized content:

When website content is supplied (either by us or you) and is determined to have passed our keyword requirements, the content will then be uploaded to the live target page.

URL Rewriting & Redirecting

URLs are displayed on the search engine's search results page. Thus, we recommend creating more unique and informative URLs for our target pages allowing them to easily be indexed by major search engines.

The URL will be rewritten in a way that it will preserve the theme of the page it represents and, at the same time, incorporate the keyword(s) targeted for that page. Take note that unless we have the necessary access to implement 301 redirects from the old to the (new) optimized URL version, we will not proceed with rewriting the target URLs.

Broken Links Repair

Broken links generally occur if

• There's a wrong or mistyped link on your site or
• If a page has been recently removed from the site and is not properly redirected to a relevant page
• There are links from other websites or within the site that are pointing to a page that no longer exists.

Google's goal is to provide users with the most relevant results and a great user experience. Having broken links or pages not found on your website is not favorable to your website users or to Google. We will thus be fixing X amount of broken links on target pages of the website (depending on the marketing campaign).

XML Sitemap Generation

An XML Sitemap is a special file that provides search engines with specific directives about what pages to crawl and how often.

If the site does not have an existing, auto-updated XML Sitemap, we will be creating one using various XML sitemap generator tools. If the site's CMS permits, we will be installing a sitemap generator plug-in/module to make sure that it's auto-updated.

XML Sitemap Installation

Once the XML Sitemap has been created successfully, it will be uploaded to the website's root directory. Sitemap Generation and Installation is done each time our optimizations involve a change to the URL structure of the website.

XML Sitemap Uploading to Google Webmaster

Google Webmaster is a program that webmasters can use to help Google index their contents using XML Sitemaps. After the XML Sitemap is installed on the site, we will then submit it to Google Webmaster for verification.

XML Sitemap Uploading to Bing Webmaster

Bing Webmaster Tools is Bing's Google Webmaster counterpart. After the XML Sitemap is installed on the site, we will also be submitting it to Bing Webmaster for verification.

Google Analytics Script Analysis

Google Analytics is a web analytics tool offering detailed visitor statistics. The tool can be used to track all the usual site activities: visits, page views, pages per visit, bounce rates, average time on the site, and much more. It is an in-depth traffic analytics program.

We will be checking the site for an existing and working Google Analytics (GA) script. What we find will determine whether or not we need to generate a GA code for the site.

Google Analytics Script Generation*

Generating a Google Analytics (GA) script for the site:
If the site does not have a GA script or the client prefers we replace the existing one, then we will generate the GA script for the website. The code generated will later be installed on the site.

Google Analytics Script Installation*

Installing the Google Analytics (GA) script to the site:
The generated GA script will be added to the site's source code. This will be used to track user interactions with the website via the Google Analytics dashboard.

Google Webmaster Script Analysis

After 2 to 3 weeks, or once Google Webmaster has enough data, we will then go in and analyze Google Webmaster to make sure your website is indexing properly, malware free, and crawl error free.

Google Webmaster Script Generation*

Google Webmaster allows you to obtain data about crawling, indexing and search traffic. It also allows you to receive notifications about problems on your site. Consequently, we will be generating a new Google Webmaster verification file for the site to gather valuable information that enables us to:

1. Find out how Google crawls, indexes and ranks your site
2. See how many people found your site in the search results, and how many people clicked on it
3. Tell you if we detect that your site has malware or generates errors
4. See other sites that are linking to yours
5. Tell Google about your site - submit Sitemaps and see how many pages we added to the index

Google Webmaster Script Installation*

Installation of the Google Webmaster Script is done either through uploading an HTML file to the site's root directory or adding a meta code on the site's homepage. This will depend on what's applicable to the website access granted.

Google Webmaster Geographic Target Setting

Setting the geographic target of a website on Google Webmaster:

This is done via Google Webmaster Tools upon completing the verification process. The country targeted by the website will be assessed through the website's content and the campaign documents. This will help increase the relevance of the website in a particular location.

Bing Verification Script Generation

Bing Webmaster Tools allows you to:

1. See your site as Bing does
   View crawl activity, index coverage, traffic stats, and more.
2. Optimize for search
   Research which keywords are driving traffic to your site.
3. Share site information with Bing
   Upload sitemaps, control the crawler, block URLs and tell Bing how to interact with your site.
4. Who is linking to you?
   See a comprehensive view of sites with anchor text linking to your site.

We will be generating a new Bing Webmaster verification file for the site to be able to gather this valuable data.

Bing Verification Script Installation*

Installation of the Bing Verification Script is done either through uploading an HTML file to the site's root directory or adding a meta code on the site's homepage. This will depend on the website access granted.

Bing Webmaster Verification*

If the Bing Webmaster file or meta verification code is properly uploaded to the site, this will mark the completion of the site's verification process with Bing and will commence the process of gathering crawling, indexing and search traffic data.

Website Malware and Virus Check

Diagnosing the site for malware, viruses or other malicious entities:

The site's behavior will be manually analyzed and its files will be thoroughly diagnosed using malware and virus scanners. This is to ensure that the site is functional and is being indexed normally by search engines.

Pre-Optimization Website Backup

Creating a local backup of the website before any On Page optimization:

All downloadable website files will be saved and secured locally before we implement any On Page optimizations.

Post-Optimization Website Backup

Creating a local backup of the website after any On Page optimization:

All downloadable website files will be secured locally after a session of on page optimization is completed. This will serve as a saving point and will aid the tracking and troubleshooting if any issues are encountered in the future.

1 Year Secure Backup Storage*

This will ensure that the backup copy of the website will be secured and will not be removed from our server for an entire year.

Press Release Writing and Keyword Optimization

This involves writing a fully optimized Press Release that represents the company's latest special promotions or important business updates.

Press Releases are a great way of expanding your brand and exposing any interesting and important news you'd like to share with your target market and audience. Through Press Releases, you are able to announce any company changes using mainstream media outlets. Press Releases rank incredibly well in the search engines and provide you with a great media outlet tool for your company and any company changes you'd like to share with the general public.

Our Press Releases are 350 words long and properly keyword optimized with the ideal amount of keyword density. Press releases normally target 2-3 keywords so we mention each keyword twice. If the target keyword list is more than 3, we only mention them once so as to not look spammy. Consequently, we recommend targeting no more than 3 keywords in one press release.

The syndication of these Press Releases provides essential, strong back links to our target pages via keyword anchor text.

Article Writing:

SEO articles are an essential component to every SEO campaign. The distribution of keyword optimized articles with an embedded link pointing back to the target website will help to build a strong linking structure. Our SEO articles are individually strategized and linked back to the corresponding pages of the website. SEO articles contain around 400 words, the proper keyword density, in-body anchor text (if the submission site allows), and the paragraph structure most effective for SEO purposes. The SEO articles are written about the keyword subjects themselves and do not reflect the company image unless the company name is chosen as a keyword to target.

Internal Report Auditing and Analysis

All Reporting is subjected to a monthly routine auditing and assessment process. We perform this auditing on a monthly basis to assure that all reports are up to date, error free and properly formatted.

The auditing process includes, but is not limited to, the checking of the following:

1. Format
2. Link status analysis
3. 100% of the month's work is completed in full
4. Report is updated accordingly
5. Fixing of errors or dead links

Ranking Report Updates

While we run rankings daily, your SEO Work Report is updated on a bi-weekly basis. We prefer to see rankings on a bi-weekly basis for comparison purposes. Being that rankings typically fluctuate on a daily basis, accurate representation of a site's organic rankings is difficult to gauge when looking at daily results. Therefore we provide rankings in two formats, bi-weekly rankings documented on the work report, and daily rankings documented in a ranking dashboard.

Work Reports

All tasks will be tracked throughout the whole month and are reflected on the monthly report which includes all progress and final outcomes.

Meta Tag Audit on Target URLs

Meta tags, especially the page title and meta descriptions, are very important aspects in On Page SEO. Once we have already keyword optimized the target pages' meta tags, it is crucial that they remain untouched. Our SEO efforts will not be as effective otherwise.

We will be auditing the meta tags of the target pages on a monthly basis to ensure that they are in place.

Pages Indexing Analysis - Google & Bing

Indexed Pages are the pages on a website that have been indexed or found by search engines like Google. It is very important that the majority if not all of your website's pages are indexed in the search engines. Otherwise, users will not be able to find or access them.

Using a special search query format, we will be checking Google and Bing for the indexing status of the target site. The results will help determine if the site is being crawled by the major search engines, how many pages are being crawled, and which version of URLs (WWW or non-WWW) are to be followed for optimization.

Site Authority Analysis - MozRank, Domain Authority

These scores are measures of your site's Authority in the eyes of search engines. The more Authority you have, the higher up the search results you appear.

What does this mean for your business? Are your scores higher or lower than your competitors? A higher score is favorable. As you improve your SEO, your Authority scores will increase as a direct result.

Backlink Count and Referring Domains Overview

Backlinks are incoming unique links to a website or web page. In basic link terminology, a backlink is any link received by a web node (web page, directory, website, or top level domain) from another web node. Backlinks are also known as incoming links, inbound links, inlinks, and inward links.

The number of back links is an indication of the popularity or importance of a given website. Backlinks are important for SEO because some search engines like Google give more credit to websites that have a large number of quality back links, and consider those websites more relevant than others for relevant search queries.

Upon commencement of the campaign, before we start with link building, we will be generating a report with the site's total back links and referring domains count to assess the current popularity status of the site.

Integrative Link Placement Research

One-way links are links to your site from sites that do not receive a link from your site in return. They send a powerful message to the search engines - that your website is valuable or interesting or useful that other sites want to tell people about it.

Prior to every one way link placement, we thoroughly research blog or forum opportunities relating to our target website and keywords. A manual search for blog related posts or forums is performed and then thoroughly analyzed as a link building solution. There are a number of different factors that we take into consideration throughout the process. These include but are not limited to, the following:

1. Niche/Keyword Relation
2. Recent posts/nothing dating back older than 6 months
3. Non-pornographic posts or sites
4. Non-competition sites allowed
5. Non-spammy sites allowed

Competitive Link Finder

Combining both manual and software intelligence, we will examine the competitions back links. These back links will undergo analysis to determine the quality and probability of the link opportunity. The list of approved linking opportunities will be provided to the link development team.

Press Release Writing and Keyword Optimization

This involves writing a fully optimized Press Release that represents the company's latest special promotions or important business updates.

Press Releases are a great way of expanding your brand and exposing any interesting and important news you'd like to share with your target market and audience. Through Press Releases, you are able to announce any company changes using mainstream media outlets. Press Releases rank incredibly well in the search engines and provide you with a great media outlet tool for your company and any company changes you'd like to share with the general public.

Our Press Releases are 350 words long, properly keyword optimized with the ideal amount of keyword density. Press releases normally target 2-3 keywords so we mention each keyword twice. If the target keyword list is more than 3, we only mention them once so as to not look spammy. Consequently, we recommend targeting no more than 3 keywords in one press release.

The syndication of these Press Releases provides essential, strong back links back to our target pages via keyword anchor text. Our Press Releases are individually strategized and linked back to the corresponding pages of the website.

Article Writing:

SEO articles are an essential component to every SEO campaign. The distribution of keyword optimized articles with an embedded link pointing back to the target website will help to build a strong linking structure. Our SEO articles are individually strategized and linked back to the corresponding pages of the website. SEO articles contain around 400 words, the proper keyword density, in-body anchor text (if the submission site allows), and the paragraph structure most effective for SEO purposes. The SEO articles are written about the keyword subjects themselves and do not reflect the company image unless the company name is chosen as a keyword to target.

Blog and Forum Comment Posting

One-way links are links to your site from sites which do not receive a link from your site in return. They send a powerful message to the search engines - that your website is valuable or interesting or useful that other sites want to tell people about it.

Once we have successfully analyzed all one way link building opportunities, we will join ongoing conversations on the reputable sites we find by manually creating a comment that points back to target pages. Our constant endeavor is to serve sites with well-researched and well-directed traffic by our Integrative Link Placement.

Press Release Submissions

Press Releases are submitted to press release publication websites across the global internet. The publications of the press releases are all done manually. When submitting press release (depending on the publication site) the keywords targeted in the press release have anchor text pointing back to the target page on your website. The press release is properly categorized, tagged, and submitted to meet the publication date deadline.

The purpose of submitting press releases is to build high quality back links to the target URL of your website, establish a greater branding presence online, and inform the public of a point of significance within your company.

Unique Article Submissions:

As per the panda update, unique content submission is more important than ever. For every one article written, we submit it 50 times. However, each time we submit the article it needs to be viewed by the search engines as unique to a certain degree. In order to do this, and not break your wallet, the original article needs to be written in a very specific manner to allow certain indicated words to be switched with others. In this manner we can write one original article and submit 50 unique versions of it. This takes more time and effort than writing one article and submitting that exact article 50 times. The quality difference does not compare nor does the approval percentage of the submission.

Article submission is simply the process of publishing an article within an article publication website such as ezinearticles.com. By publishing on a larger, more visible site than your own, your content could be seen by more people. This makes it not only a great source of traffic, but also an excellent resource for building back links. Every article submitted generates at least one backlink to the corresponding target URL of the website.

Directory Submission Overview

We will build "Vertical or Geo Specific" directory listings when applicable and available. To expand the quantity of referring domains we also build "General" directory submissions. Please see below for definitions.

Vertical or Geo Specific Directory Submissions

Geo-specific Directories are directories that are targeted or related to your business location or geographic target market. Vertical Directories on the other hand are directories that are related to your business category.

We will be manually submitting the site's target pages to specialized, geo-specific or vertical (same topic/niche) directories to help increase the relevance of the website in your target location or niche. As directory submissions are created, we are able to place a relevant backlink to the corresponding URL of your website. Overall, our directory submissions increase website relevancy, traffic, and back links within the search engines.

General Directory Submissions

We will be submitting the site's target pages manually to general, reputable directories. These directories typically allow the tagging of the business category and location. The primary difference between General Directories and Geo-specific and Vertical Directories, is that General directories do not ONLY target specific locations or verticals.

Overall, our directory submissions increase website relevancy, traffic, and back links within the search engines.

Social Bookmarking:

Social bookmarking is another method of creating one way back links to your website. What's really great is that you can use the target keywords here as anchor text that links back to your target pages. The secret is knowing which sites permit do follow links and pass both authority and PageRank so you can budget your time most effectively when submitting content for bookmarking. Social bookmarking also aids in viral growth and time sensitive popularity.

We will be manually submitting the site's target pages to social bookmarking sites like Digg, StumbleUpon.com, Reddit.com, and del.icio.us. etc.

Web 2.0 Profile Submissions

A Web 2.0 site allows users to interact and collaborate with each other in a social media dialogue as creators (prosumers) of user-generated content in a virtual community.

We will be creating Web 2.0 profiles in social networking sites. Once those have been created, we will modify the profile of your user account on that social networking site and create a one way link with your respective anchor text back to your site.

Forum Profile Submissions

We will be creating profiles in forums. Once those have been created, we will modify the profile of your user account on that forum site and create a one way link with your respective anchor text back to your site.

Competitive Link Building Re-Indexing

Similar to Social Bookmarks, Competitive Link Building Re-Indexing is a booster to a pre-existing back link. With this method, we are singling and calling for the search robot/algorithm to revisit and re-index this link due to its popularity, thus passing link juice all the way through to our target URLs.

The purpose of this service is to keep the existing links to the website indexed in the search engines.

RSS Feed Creation and Submission

Generating a syndication format for target blogs or news sections of websites and submitting it to free major platforms that accept aggregated RSS feed updates to establish back links and traffic.

Dedicated IP Services

We will provide a dedicated IP for link building purposes. We do this to ensure the link building quality and increase the likelihood of approval for the links we are building. This is because having a dedicated IP allows for a higher approval percentage of the links we build and increases the indexing power behind those links in the major search engines.

Internal Report Auditing and Analysis

All Reporting is subjected to a monthly routine auditing and assessment process. We perform this auditing on a monthly basis to assure that all reports are up to date, error free and properly formatted.

The auditing process includes, but is not limited to, the checking of the following:

1. Format
2. Link status analysis
3. 100% of the month's work is completed in full
4. Report is updated accordingly
5. Fixing of errors or dead links

Ranking Report Updates

While we run rankings daily, your SEO Work Report is updated on a bi-weekly basis. We prefer to see rankings on a bi-weekly basis for comparison purposes. Being that rankings typically fluctuate on a daily basis, accurate representation of a site's organic rankings is difficult to gauge when looking at daily results. Therefore we provide rankings in two formats, bi-weekly rankings documented on the work report, and daily rankings documented in a ranking dashboard.

Work Reports

All tasks will be tracked throughout the whole month and are reflected on the monthly report which includes all progress and final outcomes.